Step by step coaching to a profitable salon & beyond

I have been in the hairdressing industry for almost 50 years and worked for many different organisations and businesses.

 

My career started in Germany at the age of 14 as a hairdressing apprentice and I was fully qualified when 17 years old. A year later my hair styling was photographed and published in German and French magazines. When I turned 19 I moved from the Black Forest to Cologne where I worked in a salon on weekdays and as a hairdressing teacher on weekends, providing hair styling lectures as an industry educator.

 

In 1980 I migrated to Sydney and a year later relocated to Melbourne where I managed a hairdressing salon for 12 months, developing staff training systems and marketing direction for a chain of six salons employing 30 staff.

 

Over the next two years I worked in Queensland where I managed a hairdressing chain with four branches and 15 staff, tripling their turnover in less than a year through a system of target setting and staff rewards.

 

After a year in South Australia as a salon manager, in 1986 I settled in Perth where I managed two different metropolitan salons before opening my own business, Jaeger Hair Design, in Claremont. Nine years later I sold my business but immediately opened an identical salon, also in Claremont. In 2000, I opened a salon in South Perth and sold it five years later.

 

My Claremont hairdressing salon continues to operate and has been enjoying a customer turnover increase of 10% per annum. I have experimented with and fine-tuned different business ideas, systems and procedures since the 1970s, perfecting techniques which allow my salon to work with minimal personal input.